Master cold emailing in 3 easy steps

Struggling with cold emails not being responded? We know the feeling! Because of the way we wanted to approach the creation of GliderPath, we needed to contact a great amount of people in a very short time. We’ve sent thousands of cold emails already, and even though hundreds of those emails have been answered, a lot of them got ignored (especially at the beginning!) leaving us wondering what to do next. This led us to learn a lot about best practices and tools for cold emailing.

What we wanted to know was easy: How should we approach busy business owners and ask them for their time? How could we get our emails read and responded? We did it the hard way by trial and error and split-testing, and we learned some cool tips that eventually got us increased response rates, leading to more interviews with business owners and more sales in the end. We want to share what we have learned with you, in the hope that you (or your maybe your Sales people) will find it useful. So we created an infographic with the key lessons we learned. Check it out below!

Master cold emailing in 3 easy steps

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  • Just came from the announcement webinar email from Dane M. Your application looks awesome, and this article definitely gives me good overview of sending cold emails 😉

    • Hi Remco. Great to hear it was useful. Thanks so much the compliments 😀

  • Josh Lee

    Lubos – – we propound the ‘warm mail’. You can email a stranger and make it more effective by finding that common thread that binds the two of you. For example, reference someone from a shared linkedin connection or a facebook friend you share. Do try out our browser extension at and change the way you engage with your prospects!

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